Meet DNA
Leading the Way in Outdoor Equipment Innovation
Headquartered in Charlotte, NC, we at DNA are leaders in outdoor power equipment, merging decades of manufacturing excellence with forward-thinking design. We serve homeowners, landscapers, and professionals, offering reliable, eco-friendly tools that deliver performance, precision, and durability. Our commitment to advanced solutions drives us to shape the future of outdoor work.
Complete Value Chain
Research & Development
We actively engage with our customers, keeping a pulse on the market to enhance the products and outdoor equipment solutions that drive our success.
Product Testing
We prioritize quality management throughout each product's lifespan, from early engineering to manufacturing and shipping. Our industry-leading testing includes electronic, motor function, water spray, and bump testing to ensure durability and performance.
Sales
Our sales team expertly navigates the sales process and retail line reviews by coordinating manufacturing efforts, managing supply chain logistics to offer competitive pricing, and conducting internal sales analysis and market research.
Manufacturing
We’re passionate about design and innovation, offering customized outdoor equipment made with industry-leading technology and meticulous attention to detail across our global manufacturing and assembly network.
Marketing
Leverage our full-service retail marketing solutions, where our sales, marketing, and product teams collaborate to support you as our retail partner. We offer best-in-class content, brand support, e-commerce enhancements, digital ad management, packaging, point-of-purchase design, and more.
Customer Service
We have a dedicated team of customer care specialists ready to assist with post-purchase needs. Plus, we’re partnered with an industry-leading parts and service network, featuring certified repair centers across the U.S.